What’s your story?
I step in to help Muletown clients discover the value of what they do so they can clearly communicate their brilliance online and beyond… and ultimately, get people to act, donate, or buy. Sometimes that means creating content strategy and directing copy for a new website. Sometimes it means taking a step back and untangling the brand’s messaging and voice first, so that we can build everything—from copy to design to user experience— as a smart, strategic machine that gets results.
In helping clients understand their messaging, I’m helping them see their business through fresh, objective eyes… and that’s when new ideas and solutions can really take hold. Basically, I’m the garden tiller.
What do you love most about what you do?
I love finding connection and meaning in unexpected places – gathering the brand flotsam and jetsam and creating something meaningful and true and PRACTICAL. It’s very Wizard of Oz… I get to be the “magic” ruby slippers that help people uncover the bright and shiny technicolor truth that’s been there all along.
What makes Muletown Digital awesome?
Where do I begin? I’ve been allllll around the creative agency block and this team really does have a different approach – it’s not about making websites, it’s about solving problems for businesses. They actually care about giving clients what they need to succeed… not just what the team wants to build (or what’s profitable). There’s nobody I’d rather join forces with.*
*Full disclosure, they also let me ride horses sometimes.
What’s your biggest personal achievement?
Building a family that loves hard, laughs a lot, owns mistakes, and fights for each other. Staying ride-or-die best friends with my partner for more than 20 years and ultimately, releasing and shaping two strong, tender-hearted humans into the world who will change it in big and small ways.
What about professional wins?
Taking a leap of faith and starting my business, Mightyfine Words, with zero clients in 2013… and in doing so, shaking off the nine-to-five life and taking control of my time and attention. It’s been a wildly successful and fulfilling ride.
What surprises people about you?
I’ve fallen head over heels in love with pottery – I spend one day a week in the studio throwing pots and guessing at glazes and happily cursing under my breath.
What’s one quirky habit you have?
No food touching on the plate, thanks.
What’s the most important piece of professional/ career advice you’ve ever received?
Nothing is worth more than your time.
What’s the strangest/ worst/ funniest/ oddest job you’ve ever had?
I once worked at a restaurant in my Indiana hometown called the Mayberry Cafe, where we showed Andy Griffith reruns on a loop and served things like “Aunt Bea’s cobbler” and “Barney Fife’s Fried Catfish.”
It was a long, weird summer.
“Tell me, what is it you plan to do with your one wild and precious life?”