If you already have a brand guide then we will apply that to your website. If you do not, we'll likely need to start with your brand at whatever capacity makes sense with your budget and goals. Then we take the interactive prototype from above and start adding design elements to your website. This includes typography, brand colors, logos, imagery, and all of the things that make your brand special. We focus on exactly HOW your users will use the site and what we want them to be able to do and design a site that guides your users from start to finish.