Website Process – Muletown Digital

Our Process

We have a beautiful and powerful ongoing solution.

Muletown Digital Approach

The way we see it – it never makes sense spending time and money to drive someone to a website that doesn’t communicate well. What does your company do? Why should they buy from you? How can they make a purchase?

So we begin there by helping you communicate your story in a way that engages your users to not only care, but also to take action.

Once we have established a solid hub (your website) – it then makes sense to work on driving traffic either through organic SEO, SEM (PPC), or any other combination of tools.

If that all sounds like Greek – that’s cool – we’re just saying that we’re here for you from creation through implementation as your guide to make sure you get the BEST possible RESULTS!

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Discovery

After you have filled out your project application we will schedule a call with you to discuss your exact needs. After the call, we will do any necessary research into your business and market which will allow us to present a proposal. Our proposals are real working solutions to the problems your business is facing with regards to its online presence.
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Strategy

After our proposal is signed we always begin the process with another call where we fill in any gaps remaining from our discovery call. This is the part where we dive into your content strategy, your customers and end up with a working sitemap and content outline.
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Prototyping

A website prototype is a black and white version of your website. It’s sometimes called a wireframe. We will take real content and organize it into an interactive version of your website before we actually design or build anything. This helps us establish that the content and messaging is doing the job it’s meant to do, and helps us organize before we start to build. Think of this like the blueprints for a house, it’s not colorful, but without it you’re in trouble :)
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Creative

Depending on the needs of your project we either start with a logo, moodboard, or design. Some of our clients have already done a branding process with a branding agency, if that’s you, awesome. We’ll be applying those guides into the website design process. If you are at ground zero and do not have the time or budget for a full-scale branding operation that’s okay, we can still help you. We provide moodboards to give a general sense of design and aesthetic choices, and ultimately this process ends with an approved design concept.
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Technical

This is the part where we actually build the prototype into an active website. We almost always use Wordpress to build your website. But we don’t use crappy stock themes with bloated code and a bunch of junk, we custom build everything from the ground up to suit the needs of your website. In the end you have an SEO-friendly website that you can edit at your leisure without fear of breaking your site. Your site will work in all modern browsers, Desktop, Tablet and mobile. We test everything before you ever see it to ensure it works perfectly! We also establish an SEO baseline for you to get started with in this phase of your website process.
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Launch

Once we have your blessing, we will move to a launch date. We will prepare everything and start migrating your site live on the specified day. Reminder that it can take 24-48 hours from the time we start until it’s actually live due to DNS and the way that the internet works. We get your site live, submit your sitemap to Google on your behalf, setup Analytics and Google Console, and test everything on the live website. Then - of course - we CELEBRATE :)
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Post-Launch Digital Services

We hope that you’ve signed up for our Hosting and Tune-Up packages so that we can continue to keep your site running at its optimal performance level. We also have digital marketing packages that include customized Lead Magnets, Blog Posts, Landing Pages for marketing campaigns, Social Media Calendar planning, SEO deep dive, User Interaction tracking, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns, as well as ad planning for Facebook, Instagram, LinkedIn, etc. We can serve you in a small capacity or large depending on your post launch needs. Remember - the more you put into your site - the more you’ll get out of it!

Are you ready for your brands next step? We’d love to help!

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