OPS DIRECTOR
Chris Keseling
What’s your story?
I’m the client’s guide through the whole website and digital marketing process, which means I’m the translator, concierge, project manager, and accountant—sometimes all in the same conversation. Behind the scenes, I help develop and refine our processes so we can create an exceptional client experience.
I’ve been in the operations field more than 20 years. I’ve worked in all kinds of environments, from startups to Fortune 500 companies. Muletown creates more of an opportunity to make an impact than any other position I’ve held.
What do you love most about what you do?
For me, I love the controlled chaos of it all. When I have my hands in everything, my day-to-day work is more interesting and I can make a bigger difference for our customers. I’m drawn to this kind of work because I like helping people.
I’m not a creative in the traditional sense, but I do have a knack for operations and logistics that creates the structure for creative magic to happen. I get to design processes for great customer experiences, and then turn around and nurture those personal connections. It’s the best of both worlds.
What makes Muletown Digital awesome?
We root for and support our clients in reaching their business goals. Websites and digital strategy are just the tangibles. We don’t take projects unless we know we can make a difference for the client and help them achieve what it is they’ve set out to accomplish.
What’s your biggest personal achievement?
Getting through the military. Growing up “less than athletic” and very much an introvert, I wasn’t sure about bootcamp and the 4 years that came after. Come to find out, I was not only capable, but I even excelled at various points throughout my time in the Army. Who’d a thunk?
What about professional wins?
Honestly, being part of this team. We all wear multiple hats and each one of us is aware of our strengths and areas of opportunities. We’re a small but mighty band of unicorns.
What surprises people about you?
I was (a long time ago…in a distant land) a Counterintelligence Agent/Korean Linguist. Unfortunately, my Korean abilities are all but gone. Sometimes I watch LOST and try to follow along with Sun and Jin, but it doesn’t go very well.
What’s your nickname in the office?
I’m “Uncle Chris.” They tell me it’s because I’m like the caring and fun uncle in every family, but I suspect it’s really because I’m the oldest.
What did you want to be when you grew up?
As a young kid, I wanted to be a veterinarian. Now that I’m an adult, I’m not sure I could handle it. I’m a sucker for anything with 4 legs. Coming to work on the farm every day helps. I love playing with the dogs and talking to the horses, even though they just stare at me like I’m crazy.
What is something you can do better than anyone else you know?
I have a Personal Training and Health Coaching practice, and it requires me to be very empathetic. Even when my client doesn’t believe in themselves, I can see them achieving their goals in spite of their obstacles and struggles.
Empathy helps me keep people focused and motivated. (That goes for my own clients AND Muletown folks).
“You will face many defeats in life, but never let yourself be defeated.”
Maya Angelou