Custom Web Design Nashville | Muletown Digital
931.706.9268‬

Custom Web Design Nashville

Make your Nashville business stand out from the crowd 
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Crafting Your Unique Online Presence

As a business owner, you probably already know that having a professional website is a non-negotiable for any Nashville business looking to attract new customers. Your competitors know it too – with so many businesses online today, how do you make sure you stand out?

That’s where custom web design comes in. Your business is unique, and your website should be too.

A well-designed custom website is the home base for your online presence, the place where you can showcase your services, products, passion and expertise in your own voice. Got a great backstory? Let’s highlight it. Do things a little differently? Let’s showcase it. Catering to a specific target audience? We help you speak their language.

Why Choose Custom Web Design? 

Unlike a one-size-fits-all solution, a custom website is specifically designed to cater to all your online and marketing needs. Our custom web design process considers every aspect of your business, from your brand identity to your businesses systems and processes so we can design and build a website that’s perfect for you. 

We work with businesses across Nashville, helping navigate the local market. We get it – competition is tough, and it takes more than a run of the mill website for your business to shine. Our web design process takes into account your ideal customer, tapping into their needs, wants and preferences, ensuring that you make the right impression, every time. 

What’s more, a custom website is flexible and adaptable – as your business grows, it grows with you. With custom web design, nothing is locked in so you can rest assured that your website will continue to perform for you wherever the future may take you.  

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Our Custom Web Design Process

At Muletown Digital, we have years of experience creating customized websites for clients across a full range of industries. Our web design process has been specifically created to make sure your website fits your needs, right down to the very last detail. Working with our Nashville based web design team, we’ll guide you through our 8 steps to online success. 

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STEP 1

Research & Planning 

We start with a detailed project application and an initial consultation to discuss exactly what you want your custom website to achieve. Then we get to work, putting together a proposal based on market research and our recommendations. 

STEP 2

Content Strategy

Content is the key to showcasing your business, allowing you to highlight all the things that set you apart. We work with you to identify your messaging, audience and goals and put together a sitemap and content strategy that works for you. 

STEP 3

Structure and Prototyping 

We create a website prototype – an interactive model of how your website will best support the content outlined in step 2. We’ll refine this based on your feedback to develop a base structure and layout to build on. 

STEP 4

Design

The design stage is the most fun! We take the content and structure and add in color, imagery and creative design aspects to make the website uniquely yours. Don’t have a brand guide? No problem, we’ll help you put one together, so your brand presence is clear and consistent. 

STEP 5

Build

Once we have a clear plan for the look and feel of your site, our web design team will manage the technical details, building your custom website with streamlined functionality to match.  We use WordPress for its extensive flexibility and usability so every aspect of your website is custom-built to meet your needs. 

STEP 6

Website Launch

Once your web build is complete and you’re happy with it, it’s time for launch! We’ll work with you to make sure everything is ready to go, from content entry to hosting so the go-live process is smooth and coordinated. 

STEP 7

Generate Leads

Now that your custom website is online, the next step is to make sure the right people are finding it. Muletown Digital offer services in paid and organic traffic generation and local SEO to drive your target audience to your business. 

STEP 8

Ongoing Performance 

It doesn’t end here! We continue to analyze, maintain and enhance your online strategy so your custom website is always working to generate the best possible performance. 

Ready to get started with custom website design for your business?

Features of Our Custom Websites

Responsive Design 

Our custom websites are designed to work cleanly and effectively across all devices so no matter how or where people are looking for you, you’ll make the right impression. 

User-Centric

User experience can make or break a website. Our websites are focused around clear design, functionality and structure so they are easy to navigate, and work to increase customer engagement and conversions.

Content Management System

We believe you should have access to everything in your site. The WordPress Content Management System (CMS) makes it simple for even the least tech savy business owner to edit and update their own content.

Custom Web Design Case Studies

Features of Our Custom Websites

Muletown Digital Team in Columbia, TN

Why Nashville
Businesses Choose Us

Local Expertise 

Muletown Digital have a long history working with Nashville based businesses. We know the local market well and this insight helps us tailor successful web design and marketing strategies for local business owners.

Dedicated Support and Collaboration

You know your business and we know web design which makes us the perfect working team. We’ll guide you through the process, always listening to your input to achieve the best outcome for your needs.

Transparent Pricing 

We know what you’re thinking – all this custom design sounds pricey. That’s why we make sure that we provide clear upfront costs, so you know exactly what to expect at every step.

Frequently Asked Questions 

A template-based website locks you into a specific look, feel and functionality. You will generally have the option to add your own logo, brand colors and images but your content has to fit into a predefined layout which doesn’t offer much flexibility. Alongside this, template websites tend to be quite generic in design (by nature they are trying to suit as many different businesses as possible). A custom website allows you to design exactly what you need to support how you work and what you want to showcase. 

We work one on one with you to understand your brand, focus and philosophy, as well as your business goals and needs. Our team of designers and developers are experienced at translating your vision into a finished product that truly reflects your unique position. 

We build our websites on WordPress which has basic inbuilt support for SEO. While this provides a good foundation, we strongly recommend a digital marketing strategy to fully optimize your site for search engines. 

Muletown Digital offer hosting and maintenance care plans to help you keep your website secure, safe and reliableWe’re also always on hand to help you out with ongoing support requests – just let us know how we can help! 

In many cases, yes. WordPress is one of the biggest website platforms out there and many third-party tools support WordPress integration. We’ll discuss your existing systems and processes as part of your initial discovery session and advise you on how we can work with them. 

The length of a custom web build can vary greatly, depending on the needs and technicalities of your project. We try to strike a balance between getting you up and running as soon as possible while also ensuring your website is everything you need it to be. Our team will provide a roadmap with a clear timeline during the initial planning stages. 

Yes, you can absolutely update your own content. We make sure the content management system (CMS) is easy to navigate, so you can add or update new content as needed. 

Yes, we can! We have a team of content strategists and copywriters at your disposal, who can help you put together clear and compelling copy. We employ a collaborative content creation process that takes your input (after all, you know your business best!) and crafts it into content designed to maximize your online presence and performance. 

Ready to get started with custom website design for your business?

Take the first step towards a standout online presence with our custom web design solutions. Get in touch with us today to discuss how we can tailor a website to showcase your unique brand. 

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