Our Local SEO Foundations service is a one-time optimization package designed to boost your online presence in local search results. By optimizing key digital touch points, we make sure your business stands out in Google’s Local Pack, search results, and maps—so more nearby customers can find and choose you.
Book your FREE GBP Evaluation, and we’ll help you find the right digital marketing service to reach your business goals!
Take a second and put yourself in your customer’s shoes: you’re looking for a local service, but you don’t have any recommendations. So, where’s the first place you look? A Google search, of course!
The modern customer turns to Google to find local services and products. In fact, data shows that 97% of people learn more about a local company online than anywhere else! We also know that almost 50% of Google searches trigger the local search algorithm. Think about that – half of the searches on the entire internet are looking for a local business! Considering there are over 5.6 billion Google searches every day, it’s staggering to think about how many businesses are missing out on leads because they’re invisible online. Are you one of them?
Nowadays, building a local search presence requires more than simply claiming your Google Business Profile. The online space is crowded, so you must optimize your online presence for the best chance of success. Businesses with an optimized Google Business Profile have a MUCH greater chance of reaching their ideal audience online. Luckily, there are ways you can optimize your profile. And with Local SEO Foundations, we’ll do it for you!
For any business that operates within a specific area or region: local traffic matters! The statistics around local Google search are mind-blowing: 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. We know that people don’t just search for businesses online, but almost 90% actually engage with them. Put bluntly, if you’re not ranking in local search, you’re not reaching your business potential, and you’re missing out on customers.
Your Google Business Profile (GBP) is one of the most important ranking factors in your local search presence. And if your GBP isn’t currently set up or optimized, it could be harming your local SEO results. Through best-practice optimization, you can achieve a greater local search presence, enabling you to reach more traffic and generate more sales online!
We will optimize and fix issues with:
If you don’t already have a Google Business Profile, setting one up properly is one of the primary keys to success in local search traffic.
We’ll make sure your business has the foundation to appear properly in the Search Engine Results Page (SERP). This will enable you to put your best foot forward for your business in local searches.
Editing and optimizing an appropriate description for your business will help you show up in searches on the internet that use those popular terms.
A properly set up and optimized Google Business Profile sets the standard for your NAP (Name, Address, and Phone Number) listing online. Making sure these elements are correct will ensure that Google knows where your business is located and what it does!
Having a clean and optimized GBP sets you up for success and consistency, starting with the most important local citation that exists – your Google Business Profile.
Reviews are a powerful ranking factor. Without reviews, your business is going to struggle to rank. We give you an easy-to-do method of asking your clients for reviews. There are more fancy ways to do this later, but this will get you started on the right road of reviews!
Whether you need a GBP set up from scratch OR you have one that needs to be optimized, creating local search relevance requires a foundation. Once you have this foundation, any work you do (or we do ) on your website will have a MUCH greater benefit to your business. Ultimately, you’ll have the proper foundation to get started on a growth plan, and will ultimately be a BIG step in getting your business set up for success when it comes to local traffic.
Building your local SEO foundation has never been easier with this comprehensive GBP optimization package. We’ll handle the whole process, and all you have to do is complete a short questionnaire and give us access – it’s really that simple!
This is a truly done-for-you service. First, you’ll give us access to your Google Business Profile. If you don’t have access yet, no stress! In this case, we’ll just need a Gmail or GSuite account from you so we can grant you access.
Next, you’ll help us by providing accurate information in a self-guided document. This is simple, easy, and ensures we have the right information for your business online out of the gate.
Now it’s time for us to work our magic and optimize your GBP! We’ll take the info you’ve completed to set up and optimize your listing for maximized results.
Now, your local search foundation will be set up, optimized and ready to start producing results for your business.
Not sure whether Local SEO Foundations is right for you? Sign up for our free Google Business Profile Evaluation to learn whether you need this service. If you don’t, we’ll recommend other ways to enhance your online presence and generate results online!
We’re a full-service digital marketing agency based in Columbia, TN. We work with a vast range of businesses to help them build and ignite their online presence and grow their business.
Everything we do at Muletown Digital has an emphasis on quality and results. Our team are here to bring you the very best in website design, branding, SEO, digital marketing, and more. We’re excited to work with your business, learn more about what you do, and help you achieve your goals!
If you are running a business that has a local demographic, this is VERY important for your business. Brick and mortar stores, local service businesses, and businesses trying to target customers (or other businesses) in a specific search area will benefit greatly from having an appropriate Local SEO setup.
No, this is the foundation that a great Local SEO Campaign would build upon. A campaign runs for many months adjusting and adapting to produce more local traffic over time. The Local SEO Foundation sets the stage for a campaign to occur, but this will benefit your business even if you never do anything else for Local SEO. It’s a step in the right direction.
It really depends. Every location and market will greatly differ when it comes to how awesome your profile has to be to produce rankings. For example, if you’re an electrician in a VERY competitive space like Nashville, TN, doing just this is NOT going to get you ranking in the top 10. But without this, you can never really rank. So it’s a step. We always tell people that you don’t have to have the best GBP to be successful with local traffic, you have to have the BEST GBP within about 15 miles of the searcher 🙂
After your Local SEO Foundations are working properly, local traffic is driven by an assortment of services. Things like GBP Posts, Blog Posts, Local SEO signals, Website Pages, On-Site SEO, Off-Site SEO, Backlinks, Social Media, and more will continue to help you drive traffic. Don’t forget that traffic isn’t enough either – you have to be able to convert that traffic for it to provide value. Muletown Digital offers a lot of services in the Digital Marketing space under what we call “Growth Plans. If you’re not sure where to start – book a FREE call today – and let our team put you on the right path.
It typically takes us 5-10 business days (2 weeks) to complete this process depending on how fast you can provide the information we need to our team. If you do not have an existing profile it’ll take an additional 5 business days for your Google Business Profile verification to make it to you.
Whether you need a GBP set up from scratch OR you have one that needs to be optimized, creating local search relevance requires a foundation. Once you have this foundation, any work you do (or we do ) on your website will have a MUCH greater benefit to your business. Ultimately, you’ll have the proper foundation to get started on a growth plan, and will ultimately be a BIG step in getting your business set up for success when it comes to local traffic.
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