Is Small Business SEO Effective in 2020?

How does Muletown Digital do SEO?

We work a little differently around these parts. Here’s how we approach Small Business SEO. Before I go further, I must mention that Corporations do NOT work the same way. The game is different when you throw in 7 figure budgets, so we’re talking strictly small business right now. If you want to connect about corporate, hit us up, we do that too!

1. Audit your website: Yes, even if we built it. When you move from an excellent conversion website (driving leads to action) into a traffic generating website (SEO), you have to make adjustments no matter how great your site is!
2. Audit your local visibility: We need to determine how your business appears (or doesn’t) in local search results.
3. Security and speed fixes: If necessary, our team will work with you to fix any security or speed issues that will prohibit your SEO plan from working. Not many people do this, but we think it’s crucial.
4. Choose a path: From there, we have two approaches. We have the entry-level plan where we start small, see what works, adjust, and keep growing you in small steps. Or we have the “we’re going to get this done two weeks ago” approach. Both are valid and have a different process, price points, and different speeds to get results.
5. Monthly meeting: We meet with you every month. That’s our chance to talk through what’s going on in your results, and most importantly, what’s going to happen next. Not every strategy works, so there is no point in repeating a failure. When something is working, we exploit it for growth. When something isn’t working, we change directions.
6. Ongoing recommendations: We WILL make website suggestions that do NOT fall within your SEO plan. SEO is to drive traffic, but if we’re seeing something happening to the traffic on your site, we’ll recommend that we (or someone else) fix it.
7. Adjust as needed: You’re never locked into a single approach. We typically adjust your needs every 90 days directionally. If you want to do more, we can do more. If you need to cut back, we can adjust back down. Whatever we decide is usually set for at least 3 months at a time to allow for adjustments and growth.
8. All encompassing: We do Local, On-Site, Off-Site, Content, and Technical SEO. That means we run the gamut. You don’t have to understand what’s happening because we know. Just let us do our job, and you can focus on the business we’re going to bring your way!  

Realistic SEO Expectations

We will not promise you top ranking in 1 month. We’re not going to lie to you to get your business. God’s honest truth is, we never know until we start what we’re going to be able to do for your business. What we do know is the best approach to get you results, so we’re going to start with that and adjust!

Typically our clients will start to see a significant rank change in the first 30-90 days, depending on the budget you have. From there, how many keywords and how fast depend on the budget and your industry. Competition can be fierce, and it changes the game frequently.

So what do we promise? Think of us as a fiduciary SEO expert. We treat your site like it’s our website. We won’t do things that aren’t necessary, we will do things the right way, and we’ll give you the best possible chance out there to get ranking!