SEO is a Bad Word
Every single time I have to talk about SEO with a client, I imagine saying something terrible, and my grandmother giving me “the look.” SEO is not a friendly topic for most business owners. We inherit many clients who have been screwed by their previous SEO agency. Here’s how that usually happens:
- The initial price is surprisingly cheap – $300/mo for top ranking. Twenty backlinks a week for $10.00.
- Insane promises of top-ranking are given. Nobody knows Google’s algorithm, and anyone who says they do is full of crap. They literally made it not to be figure-out-able. So if someone tells you that they know exactly how it works, you should run away.
- You get a massive and immediate traffic spike in your reports. You were ranked number 1,963 in week one, and by week two, your website is ranking 5 for the same keywords.
- They are going to write posts for your blog, but they never seem to quite make it to you. There is no schedule, and over time it turns into just optimizing your posts for you.
- They change directions super quickly – usually one week at a time.
- Soon you figure out that what they did to get you that rank jump is frowned up by google using keyword stuffing, dirty backlinking, spamming, or worse. (We’ve seen people get blacklisted for this type of magic).
- Your site is more broken than when you handed it over to the SEO agency. You have marks against you from Google. You’ve spent $5k and gone backward.
This story above is like a broken record in our business. It’s horrible, but it’s the truth. It’s the above that makes people cringe when you mention SEO. But like all things, there is a RIGHT way to do SEO and a WRONG way.