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The 4 Pillars of SEO

Transcript below:

Today, I want to explain to you the four pillars of search engine optimization.

So if you’ve kicked around in your business, the idea of doing SEO either a campaign or an SEO set up or you’re really struggling to get organic or local like actual website traffic from searchers into your business website, you need to clearly be able to understand that there are four components of SEO.

At any given time, the value of these four shifts around, so Google sometimes cares about one more than another. But at the end of the day, there are four things you’ve got to look out for. And I’m going to give you a quick breakdown of those four things.

The first is your onsite SEO. That deals with how your website lines
up with your keywords. So if you’ve got keyword themes set up, let’s say that you’re an electrician. You want to make sure your keywords revolve around being an electrician or people that need outlets installed or have a breaker broken or things that people will search for when they need an electrician.

That lining your website, your meta titles, descriptions, header tags up with those keywords is technically what we call onsite SEO. Technical SEO has to do with the way that your pages are indexed in Google your site map. How your interlinking works is a lot of like just deep technical components, alt tagging images, all those kinds of things that play into the onsite.

So like the technical and onsite are our friends.

You then have offsite SEO, which is how many people link into your website showing you as an authority in your space. If you have five links in and a competitor has three hundred, pretty good chance they’re going to outrank you no matter how good your on-page SEO is, if they’re even close to you, they’re going to win those terms.

So you have to pay attention to being able to get backlinks and being able to grow general authority of your business from small to bigger to bigger to bigger.

Otherwise, again, all of the onsite and technical SEO will not solve the problem of you just can’t rank because you don’t have any authority.

And the fourth pillar, which is sort of becoming more and more important and it’s a little more modern, is the content pillar. If you don’t put out frequent content on your website and you don’t change things, your site becomes stagnant and at some point it’s going to fall off.

All the biggest ranking sites out there tend to have either news, updates,
posts, resources, articles. They have something of value that is consistent with the times and constantly changing. And if you don’t do that in your business and you don’t post new content, you launch your site and two years later, your site literally looks the same, you’re not going to rank for SEO. Because someone else in your space, if you’re a lawyer, let’s say they’re publishing articles about tax law or about immigration law or about, you know, criminal defense or they’re doing something that’s getting their
website to outrank yours. And it’s probably that they’re constantly posting content. So when people come to your site and theirs and they have four hundred articles about law and you have zero, it looks like they know
a whole lot more than you do. Whether they do or not is irrelevant. Someone else could have written those articles for them.

At the end of the day, the consumer doesn’t know and they’re going to get that site served first and they look like they’re the only person you should call for that problem.

So at the end of the day, you have got to have all four pillars working together.

If they don’t if one or two of them are working in, two of them don’t or even three are working and one of them is not working, you’re going to struggle against the people that have all four working for them.

So whether or not SEO is important to your business all depends on your business.

And honestly, the ROI that you’re capable of from ranking.

But you have to understand there are four components to doing it.

So just addressing one of those things probably not going to be super beneficial.

So make sure you understand what you’re getting into when you go into an SEO campaign at some point in time, six months, a year, whenever all four of those things are going to have to be addressed for you to have success in SEO.

Let us know if we can help you.

We do free SEO feasibility. Our email is hello@muletowndigital.com or you can find us at muletowndigital.com we look forward to connecting.

Hope

this is helpful.

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