I’m sure you’ve heard the phrase ‘beauty is in the eye of the beholder. As humans, we are attracted to good design, which ultimately means a good website design can make or break your business.
1. It drives how users interact with your website
A good website design and strategy will allow you to make the most important elements of your website easy to find and interact with. Additionally, by making sure your usability and navigation are top-notch, it guides the user to interact in the way that you intend.
Usability: When putting together your website, use standard conventions such as putting your main services on the top menu and contact buttons on the top right of your website. Most websites also feature contact information in the footer and on the contact page. Although, all businesses are different and require their own specific strategy.
Navigation: Your navigation ties directly into ease of use and is very important for users interacting with your website. The mantra to remember here is ‘keep it simple’. Too many choices in your navigation can lead to choice overload and drive a user away. Also, people aren’t here to decipher your ‘cool naming idea’ to find your about page, make sure your words are short & descriptive. Well-designed navigation will help users get the info they need quickly and efficiently.
Overall, your website design should be easy to use, interact with, and guide visitors quickly toward their end goal whether that’s booking a call, buying a product, or learning more about the fact your business was started on a farm.
2. It provides a consistent look and feel for your brand (which also provides brand trust)
Ever seen a new boutique shop pop up in town with a beautiful presence and then get to its website and it has different colors, fonts, and a style that just doesn’t match? Then you start thinking, are you even on the right site? We’ve been there many times before and that’s why we know it’s very important to create consistency and professionalism with design.
A website design should be consistent with your brand and across all pages of your site. This includes colors, typography, font hierarchy, styles of imagery, spacing, and more. We love using a style guide to create consistency for brand recognition and engagement.
By keeping a consistent look, you provide the user with website and brand familiarity. Consistency makes your brand easy to trust, and your audience will stay on your site longer, which ultimately leads to more conversions (and more business).
3. It helps SEO (search engine optimization) efforts
A new design is much more than just a design, it also affects development, copy, strategy, and SEO. How the design comes together on the back-end greatly affects your search engine optimization. Some things that can affect your search engine optimization efforts are large images and cumbersome code, which cause a slow load time or worse, not being found online at all! A slow page speed is one of the quickest ways for a user to leave your site.
In order to avoid this, make sure your code is SEO-friendly, all images are optimized, and the copy is reflecting your target keywords. Learn more about SEO via one of our Muletown Minutes.
4. It provides a higher conversion rate
A better website design can help guide your users exactly where you want them to go. By taking the time to do an initial strategy session, you can quickly figure out what you want your users to do, and then the design team can focus on making those elements prominent.
There are many ways to make your website design better for conversion. You can highlight special offers, contact sections, phone numbers, and anything you want your users to take action on. You can easily highlight these things by using white space, font sizes, contrasting colors, and sometimes even animations.
Once you have those actions highlighted, it encourages users to pay more attention to them and ultimately become a conversion. Wouldn’t you be enticed by clicking this big red button?
5. Other businesses are doing it
Okay, maybe not all of them, but a lot of businesses are getting on the wagon and elevating their website design. You don’t want to be the only business left without a new easy-to-use site, or worse, the only one without a mobile-friendly, responsive site. A well-designed site is always better for business than one that doesn’t meet the previous points in this article.
You want to attract users that identify with your brand and your business over your competitors. Your website should be the one keeping the users’ attention and attracting more leads. If it isn’t, look at competitors’ websites to see what they are doing right, and what your website can do better. This is your chance to shine over your competitors and start getting the business you need.
Are you ready to make the right impact to grow your business with web design?
Your website design is one of the best tools in your business, but it requires some work and investment! In order to make sure you’re getting the most out of your website, let us help steer you in the right direction with a Website Evaluation.
As always, we’re here to help, so don’t hesitate to reach out with any questions!